Meet the Champion family
The Champions represent the varied needs and wants of key customer segments that typify the AMPCSC shopper. The family members are relevant every day and are the perfect vehicle to communicate seasonal and tactical campaigns for our centres. The Champions help us connect with our community of shoppers. They’re people like us, flaws and all, that everyone can relate to!
There’s Sarah, mother of four, and loving wife who manages to juggle the demands of the household while keeping the family together. There’s her doting husband Paul, teenagers Chloe and Will, and mischievous pre-school twins Charlie and Annabel. Oh, and Millie the dog.
Fortunately, their AMP Capital Shopping Centre is the one dependable place that meets their everyday shopping needs and wants. For when it comes to shopping, they’re Champions!
This campaign affords us the rare opportunity to be relevant to every shopper via the unique and endearing characteristics of the individuals who make up the Champion family. The major launch vehicle of the campaign will feature a 60 second cinema commercial played at local AMPCSC trade area cinemas supported by mediums that touch our shoppers inside and outside our centres, on billboards, radio and press…and, of course, online.
Get to know the Champion family better now
The busy Champion household is chaotic and crazy…but one thing’s for sure, everything comes together at their local AMP Capital Shopping Centre.
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